Some things to Reconsider

Who would have imagined that in India, the land of Gandhi ji’s simplest ideals, we would be witnessing a growth story so split that it resembles not a straight line rising but a sharply diverging “K”? One arm rockets upward, glittering with corporate gains and luxury whispers, while the other—silent, struggling—slides downward, borne by millions of workers, farmers, women in villages, and small shopkeepers. How ironic: the nation that owes its survival to unity now splinters economically into two disparate realities. It was in this context that political strategist Prashant Kishor, in a recent interview, made a striking remark. He declared his opposition to the Prime Minister’s promise of two new Amrit Bharat trains originating from Bihar. According to him, these trains were not designed to ease the lives of ordinary Biharis but to “facilitate the outward migration of inexpensive labour.” His observation is not merely cynical commentary; it points to a deeper malaise in the way India...

  Not long ago, we lost Surf’s Lalita Ji —Kavita Chaudhary—immortalised by the line, “Surf ki kharidari mein samajhdari hai.” That campaign from the 1980s celebrated intelligence in consumption—an India that sought value, where every rupee had to stretch, forcing manufacturers to sharpen their act. Compare that with today’s Swiggy Uncle , Naresh Gosain sneaking a Gulab Jamun behind his wife’s back. That ad isn’t about thrift at all—it’s about indulgence, instant gratification and premiumisation. Markets, as economists remind us, are giant information-processing machines. They respond to demand. If you take the Lalitaji-to-Swiggy arc as metaphor, our consumption has migrated from careful spend to aspirational spend. Lalitaji’s India wanted efficiency; Swiggy’s India wants convenience and small luxuries. Policy, however, is still struggling to catch up. The Union Budget this year tried to sweeten the middle class with some tax relief. The idea: give people more cash, they’ll spe...